Alchemy Metals Rebrands as Waste Mission, developing sustainable solutions for the UK’s industrial waste management sector
STEVENAGE, Hertfordshire; 5th Feb 2024
Alchemy Metals today launched its new trading name of Waste Mission. The rebrand enables the family-run waste management supplier to champion sustainable waste management for the industrial and manufacturing sectors.
With a mission to make the world a few shades greener, Waste Mission is dedicated to turning complex industrial waste challenges into sustainable solutions. The rebranding represents a strategic shift in the company’s focus and commitment towards environmental sustainability.
Under the new name, Waste Mission redefines its identity in the waste management industry. The rebranding not only demonstrates the company’s evolution but also reflects its determination to drive positive change in the industry and to make the complexity of waste management simple and sustainable.
Nicola Guest, Group Marketing Manager for Waste Mission, said: “The rebrand highlights the evolution of our business, but also speaks to a larger intent to inspire a broader evolution of the industrial waste management industry as a whole, to become more transparent, more accountable, and definitely more future-focused and sustainable. We want the industry to be transformed, operating with 100% integrity, transparency and traceability”
The pioneering waste management and scrap metal specialist has evolved steadily over the last 4 decades to become a full-service waste management company specialising in industrial waste. Even if a waste challenge seems complex, their experienced team loves turning it into a simple, sustainable and often profitable solution.
Waste Mission’s internal exploratory environment, fuelled by collaboration with its customers, has brought about innovative approaches and sustainable solutions to waste management that have benefited their customers’ bottom line by encouraging them to rethink waste while identifying valuable opportunities within the UK’s burgeoning circular economy.
“We already work with a range of major electricity network operators, offering them unique services for their transformer and switchgear recycling, ensuring that nasty elements like PCBs and F Gases are safely recycled. Additionally we are developing some unique technologies in the WEEE waste sector allowing us to extract precious metals from WEEE waste.” said Guest. “This rebrand will enable us to work with businesses across the UK to offer a greater range of services from a single point of contact,” she continued.
Waste Mission’s presence at the Southern Manufacturing & Electronics Show this week in Farnborough provides an excellent platform to showcase its innovative solutions and connect with industry professionals. Attendees can expect to learn about the company’s groundbreaking waste management technologies and strategies that contribute to a greener future.
About Waste Mission –
Waste Mission, a trusted partner in industrial waste management, began its journey in the UK in 1985 as a metal recycling company, Alchemy Metals. Over the past 40 years, we’ve strived to make the world a few shades greener, turning complex waste challenges into simple, sustainable solutions.
The Waste Mission team were instrumental in the 2013 Scrap Metal Dealers Act, consulting with the Home Office and British Transport Police and partnering with industry to bring about much-needed changes to an industry tarred with a bad reputation.
As your single supplier solution, Waste Mission becomes an extension of your business, working closely with you to understand your unique waste requirements and developing tailored, hybrid solutions that enable you to stay focused on your core operations while seamlessly reaching your sustainability targets. For more information visit www.wastemission.com
